Marketing (including advertising, customer acquisition and lead generation, performance media, audience segmentation, event organization, web traffic analytics, brand promotion and analytics, surveys and consumer research, campaigns, management of influencer and other partner relationships, social media content distribution and analytics, mobile application communications, contest administration, and customer engagement and analytics)
Operational purposes (including order processing, payment, gift card, voucher and coupon processing, receipt processing, anti-fraud, sales data reporting, provision of food truck services, third-party delivery coordination, and mobile application and kiosk services and analytics)
Employment and recruiting (including conducting background checks and employment eligibility verification, for interview purposes, payroll administration and employee timekeeping, benefit administration, creation of tax forms, office administration, business expense processing, industry benchmarking, and internal communications)
Investor relations (including communicating with potential investors, processing stock purchases and transfers, distributing proxy statements and collecting shareholder votes, giving investor presentations, and contacting shareholders)
Development and real estate for the purpose of expanding the Services
Business relationship management
Customer service
Charitable giving
Legal compliance